Some Core Benefits Of Using Qualitative Data In Your Dissertation

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When we talk about qualitative research, it is the process of natural keenness. This process allows us to find an in-depth understanding of a social phenomenon. In simple words, it let you draw an opinion on social patterns in specific situations. Researchers look forward to exploring the movement of the social phenomenon by using multiple methods. An affordable method of Qualitative research data is significantly a cheaper way of collecting data in comparison to quantitative data. When it comes to qualitative data, a researcher has an opportunity to make his own opinion. There are several ways in which the qualitative nature of data can be gathered. Interviews and open-ended questions are the more focused sources of qualitative data. There are certain benefits of using a qualitative research approach which is as follows.

1. Greater Detail On The Subject Material

Qualitative research focuses less on finding the measurable outcomes and the metrics of data. On the other hand, the qualitative data is collected in a manner to know more about the subject of study. In this way, greater details can be expected from the information. Qualitative data allows us to study the subject in greater detail. The level of detail in qualitative data is high than the quantitative data. There are more opportunities in the qualitative data to glean insights. During the examination of a subject, the qualitative data is better. It allows the researcher to know more about the subject in different dimensions.

2. Fluid Nature Of Data And Framework

for any research, the framework of the research approach is of primary importance. The qualitative data gives the researcher the room to bring in his own instinct. Other forms of research and data focus on that part of the mind which is more methodical. However, the qualitative data approach is that part of the mind which is more focused on instincts. The gut instinct of the research plays an important role in evaluating the qualitative data. When a researcher sits in an interview, he does not keep it contained to the specific questions. The researcher would want to explore all the dimensions of the phenomenon under study. Therefore, only qualitative data gives a researcher this opportunity.

3. Predictive Nature Of Qualitative Data

Qualitative data which is gathered from a subject may tell somethings about the individual. However, it is difficult to generalise such data as no two human beings are the same. Qualitative data is gathered on a number of individuals, which make it a group. If that is the case, then this division based on groups can only happen in one way. When the individuals in a group have similar perspectives on things. When such a group can be created from individuals, the qualitative data may have a predictive nature (Elman and Kaiszewski, 2017).

4. Freedom Within Structure

When a cheap dissertation writing services firm comes with qualitative research, the researcher usually likes to have a structured questionnaire. However, data of qualitative nature gives the freedom to play within the structure. Qualitative data is either the observations or the experiences. When subjects share their experiences, the researcher can gather information with follow-up questions. It provides the researcher with the opportunity to satisfy his curiosity by exploring. A research study always follows a framework. in other research approaches, there is no room to deviate from this framework. In the qualitative data, the researcher has the opportunity to deviate. However, this deviation is to include other dimensions of the phenomenon. As some interesting dimensions of the phenomenon appear, a researcher can take care of that under qualitative research.

5. Workable Choices

when you get to know why individuals do what they do, it is easier to benefit from the diverse observations. As every individual has a unique perspective. It is interesting to observe these patterns. This observation allows gathering more knowledge. This knowledge comprises unique observations, which also presents the difference of perspectives. It gives the researchers some workable choices to examine and analyse the information. Qualitative data allow a researcher to explore and find out themes and patterns. These themes and patterns may not be versed as it is, but analysing information can lead to these patterns (Brooks et al., 2018).

6. Open-Ended Nature Of Information

An important characteristic of qualitative research is not having boundaries. Whether it is time, deadlines or formats, qualitative data do not rely on that. To create a successful outcome, the qualitative data do not aim for any specific formats or questions etc.; this open-ended nature of data helps the researcher in several ways. A researcher can ask more questions given the responses of individuals. The open-ended nature also allows individuals to express themselves. It gives even better information about their patterns. A questionnaire which is the most used method for collecting data, is usually well-structured. Qualitative research allows to the addition of open-ended questions in a questionnaire. It allows adding more than the structured answers. In these questions, the subject or respondent is able to write how it feels about a certain social phenomenon. People can respond to these questions without being judged.

7. Reduced Biasness

The coursework help firm has its own views that every research project is subjected to some bias. Several factors can cause this biasness. It can include factors like thoughts and emotions. Sometimes, individuals are unable to restrain their reactions. In addition, everyone has preconceived notions along with stereotypical thinking. Qualitative data helps in reducing such biasness. It allows setting such judgements aside. The aim of qualitative data and research is to focus on specific structures. These specific structures are beyond the biasness of the subject or the respondents. Each person makes choices and the researcher is able to observe these choices. Qualitative research gives a researcher the ability to look beyond their emotional biases and identify a pattern.

This article lays out a few benefits of using qualitative data. Its benefits are not limited to what is discussed in this article. However, qualitative data is sometimes difficult to handle by the researchers. It involves a lot of effort and wisdom to comprehend qualitative data and analyse it. This wisdom actually shapes up what one concludes from a research project.


Elman, C., and Kaiszewski, D. 2017. Benefits and Challenges of Making Qualitative Research More Transparent [Online] Retrieved from: Benefits and Challenges of Making Qualitative Research More Transparent | Rethinking Research ( [Accessed from: 27 October 2021]

Brooks, H., Bee, P. and Rogers, A., 2018. Introduction to qualitative data analysis. In A research handbook for the patient and public involvement researchers. Manchester University Press.

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